Press Release 13th of November 2009
Beauty and Health Fair in Helsinki Fair Centre
Free for publication

Responsible beauty care is now possible!

The law of the jungle dominates the organic beauty care field. Almost anyone can claim their product to be natural, organic, or equivalent, even though the product does not meet the minimum criteria. Legistlators in Europe have not seen it important to set any standards for the organic cosmetics. This causes problems to the whole branch and to the consumers as well.

Luckily there are in Europe reliable, independent certification bodies, whose certificate quarantees that the product itself is made of pure organic ingredients and that the production process’s environmental foot print is minimized. As a result the product is purely organic.

By doing the right choices a cosmetic consumer has possibilitis to save nature and to diminish his or her chemical exposure. This trend has strengtened over the last years in the Middle Europe and one can see the same phenomen in Finland in the near future.. The ongoing financial downturn has not been able to hit the sales of organic cosmetics and it is said to have an upside of ten percent on 2010.

Italian Green Energy Organics is ceritfied by the highly appreciated French EcoCert. It is imported from Milan to Finland excluvisely by Fysicos Oy.

Lisätietoja: tj. Liisa Lehtonen, Fysicos Ltd, Raisio
Finland
www.fysicos.fi
Liisa Fysicos
p. +358 2 4373303